Business description:        Tourism & Hospitality

Project requirement:         Feasibility of a business rebrand.

This business entity is well established and trades successfully. It is now adding to its portfolio of property types and models. As part of their business progress, they were now also considering a possible rebrand.

A totally objective view on the feasibility of a business rebrand was required by the client. The following were included as elements of the project; financial implications, design considerations, and operational issues.