This blog is being written to provide additional information to all you online visitors who want to understand sales & marketing for your business.
It is also being written for those of you who want to keep your finger on the pulse of what is happening in the business and marketing world to help us all to build business productively and efficiently, keep ahead of competition and use the right tools to do so.
First question we are are often asked is which is more important, sales or marketing? Our take on this is that they are both of equal importance and both required for successful business. It is a “chicken vs egg” situation.
If a business does not have sales then it is not trading or generating revenue and will not have time or money for marketing. However, without some marketing in the business mix it will prove more difficult to generate sales. It is all about getting the balance right.
Marketing does not need to cost you money all the time.Productive sales and marketing should generate revenue and increase awareness to some extent.
We will leave you with some questions to think about; Do you have a sales strategy? Does your current marketing activity generate enquiries and revenue for the business?
Until next time, stay busy. Help is always here for your business.