Bofin Marketing facilitated a Marketing Clinic on behalf of Wexford County Enterprise Board this week.

It is a very positive experience to meet new Irish businesses who are striving to establish a sustainable business, create employment and trade successfully. I also met some well established businesses who are working to diversify and increase their revenue with determination.

There were no two businesses from the same sector at the marketing clinic this week. There was a really good mix of creative ideas, strong business concepts and great business interest and focus on achieving and succeeding.

We should not underestimate the power of Irish entrepreneurs and Irish people in general to fight through and survive through a challenging economic climate.

What stands out is the increase in awareness among business owners and operators of the importance of sales & marketing in developing business and revenue opportunities. It is our belief that regardless of economic conditions that businesses need to retain a sales and marketing resource.

We have said it before and we will say it again…..without sales or marketing (in some measure) you will not generate money, clients and you will not evolve as you should. Business will always require sales and marketing activity to trade successfully.