This March, the department of Tourism & Sport launched a new initiative; People, Place & Policy – Growing Tourism to 2025.

The aims; to generate €5 billion in real terms with associated employment growth from 200,000 to 250,000.

As tourism consultants who work with the Irish tourism & hospitality sector, we are delighted to see an initiative launched which looks at a long-term programme for tourism developement and support in Ireland. The focus appears to be more progressive with destination marketing, co-operative marketing and visitor experience as key elements.

A cornerstone to the initiative is tourism marketing and thinking proactively. This is where we come in. Bofin Marketing has built a programme for the sector with more in the pipeline! We love this sector and strive to work with members to help them to operate more smartly, effectively to increase the revenue reach.

Read the “People, Place, & Policy – Growing Tourism to 2025.” online at

Contact us here at if you would like us to work with your business. Alternatively, please share our information and this blog post with other colleagues or contacts who you think may benefit from some our help.

Wishing you a good working week.

Mags Boland & The Bofin Marketing team.