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Welcome to our Bofin Blog.

This blog is being written to provide additional information to all you online visitors who want to understand sales & marketing for your business.

It is also being written for those of you who want to keep your finger on the pulse of what is happening in the business and marketing world to help us all […]

By |January 29th, 2014|News|Comments Off on Welcome to our Bofin Blog.

Feasibility study

Business description:  A proposed retail concept.

Project requirement:  Feasibility Study.

A complete feasibility study was undertaken to examine the feasibility of opening a new retail business concept and associated premises in a specific location.

The proposed premises would represent a uniquely different offering to the public and the surrounding communities.

This project involved market research and examination of data and reference […]

By |November 18th, 2013|Projects|Comments Off on Feasibility study

Business Mentoring

Business description:        Tourism & Leisure facility

Project requirement:         Business mentoring.

The requirement from the client was to instill a professional sales & marketing mindset in key frontline personnel. Proper and efficient Standard Operating Procedures (SOPs) were introduced for the sales & marketing arm of the business.

Business strategy and revenue generation has been addressed in detail. The benefit […]

By |November 18th, 2013|Projects|Comments Off on Business Mentoring

Sales Training

Business description:        Media service provider

Project requirement:         Professional Sales Training.

The client requirement was to take the full business sales team and deliver an extensive two day sales training programme.

The team were derived from a mix of professional disciplines and associated experience range. They were now all salespersons for the business […]

By |November 18th, 2013|Projects|Comments Off on Sales Training

Event Management

Business description:        National registered charity

Project requirement:         Full professional event management & fundraising consult.

The client is a national well respected registered charity. The specifics required by the client was complete event and concept management from initial to completion stages.

The project involved embracing the full project manager role within a […]

By |November 18th, 2013|Projects|Comments Off on Event Management

New business idea

Business description:        Amateur sports

Project requirement:         New business concept preparation for market

This concept is a completely new unique concept to the marketplace and happens to be an Irish good news story.

The client requirement included business specifics as follows; preparation of the business plan required for the business and submit […]

By |November 18th, 2013|Projects|Comments Off on New business idea

Sales & Marketing overview

Business description:       Tourism & Hospitality

Project requirement:        Sales & Marketing overview

The business is well established and accounts for a number of successfully trading properties. The requirement was to complete a full sales & marketing overview initially.

This project involved addressing targets versus actuals, operational elements, observation and monitoring of sales skills in-house and management styles.

New […]

By |November 18th, 2013|Projects|Comments Off on Sales & Marketing overview

Rebrand address

Business description:        Tourism & Hospitality

Project requirement:         Feasibility of a business rebrand.

This business entity is well established and trades successfully. It is now adding to its portfolio of property types and models. As part of their business progress, they were now also considering a possible rebrand.

A totally objective view on the feasibility […]

By |November 18th, 2013|Projects|Comments Off on Rebrand address


Business description:        Health & Leisure

Project requirement:         Get SMARTT client.

This client was new to the competitive marketplace. This client required some simple guidance to increase awareness and how to set about selling and marketing their service productively.

Bofin Marketing worked with the client to communicate with the surrounding area regarding […]

By |November 18th, 2013|Projects|Comments Off on Get SMARTT

Food Marketing

Business description:        Independent Food Producer

Project requirement:         Business mentoring

This business produces good food for a specific niche market. The client required help and periodical guidance with regard to increase stockists/sales, branding and general marketing for their business.

The business during and since the project has secured recognised awards and more importantly increased both stockists of […]

By |November 18th, 2013|Projects|Comments Off on Food Marketing