There are some fantastic homegrown businesses in Ireland and beyond.
These businesses often do not appreciate their strength and the opportunity that their idea, products or services represent. We, as a nation are not as confident […]
One of the most challenging marketing tasks for any business where the product or service cannot be physically felt, examined, experienced pre sales or viewed is tangibility.
Some professions and sectors who face this in their […]
We are, each of us, one person and one person cannot physically or mentally undertake every task that is required in business.
Business owners and managers reach a stage, maybe from the realisation that they cannot […]
This week we feel compelled to write about the importance of planning in business. We have recently seen the damage that can be done to a business if the plan is not addressed, even in […]
Bofin Marketing facilitated a Marketing Clinic on behalf of Wexford County Enterprise Board this week.
It is a very positive experience to meet new Irish businesses who are striving to establish a sustainable business, create employment […]
Mags Boland Murphy
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